In 2009, Simon Sinek presented a TEDX talk “How great leaders inspire action” in which he presented a simple but powerful model for inspirational leadership — starting with a golden circle and the question: “Why?”.
The golden circle referred to three points; What, How and Why. By “why,” Sinek meant “What’s your purpose? What’s your cause? What’s your belief? Why does your organisation exist? Why do you get out of bed in the morning? And why should anyone care?” He went on to say, “The way we think, we act, the way we communicate is from the outside – inside. The inspired leaders and the inspired organisations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out; communicating why they work and then addressing the how and what of the organisation’s mission”.
The question of why is a really important one, and has continued to play on my mind throughout this chaotic and dark period of the COVID-19 pandemic. Like the rest of the world, my team at Swoop Aero was thrust into a period of uncertainty as we worked towards unknown deadlines and were fundamentally restricted by the travel limitations placed on Australia. With a year planned of exciting, momentous projects, we had to stop and think creatively about how we worked to remain true to our mission.
The question of ‘why’ serves the reason for why we have been working hard throughout the pandemic; to ensure our goal of universal healthcare access is met and that 100 million people are reached with a sustainable drone logistics service by 2025. As CEO and co-founder of Swoop Aero, I am responsible for instilling the question of “why” within my team and fostering passion, creativity and innovation to make this goal a reality.
This hard work finally paid off. We are departing for the Democratic Republic of Congo (DRC) today amidst a global pandemic to assist the DRC government; re-launching operations alongside our not-for-profit partner, VillageReach, so as to improve the availability and accessibility of basic immunisations for communities at the ‘last mile’. I will travel to DRC to assist with the roll-out of training and education activities in the Equateur province.
The expansion of the service will see the integration of autonomous drones into the existing health supply chain. The drone operations will enable the delivery of health products to hard-to-reach health
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